Wildwood has worked with Feilo Sylvania for over two years to build their profile across Europe. We lead campaigns which can be utilised across the region and specifically tailored for each country.
We provide PR and Marketing services for Feilo Sylvania in the UK, France, Germany, Italy, Spain, Benelux and the Nordic Region. As their corporate agency, we help build their international PR strategy, create media materials and co-ordinate our network of specialist agencies in each territory, ensuring a consistent and dynamic profile, but ensure each campaign is individually tailored to best suit each local market.
Formed in January 2016, Feilo Sylvania is 80% owned by Shanghai Feilo Acoustics Co., Ltd, which is principally engaged in the manufacture and distribution of lighting equipment. Headquartered in Shanghai, Shanghai Feilo Acoustics Co Ltd was founded in 1984 and is China’s first joint-stock company (SH 600651). The company reorganised its M&A on a large scale in 2014 and became a joint enterprise comprising companies including Shanghai Yaming Lighting Co Ltd, Beijing Shen’an Group as well as Shanghai Sunlight Enterprise Co Ltd. With the acquisition of Havells Sylvania, Feilo has gained manufacturing bases, logistics centres, R&D technology centres around the world, as well as market access in 48 countries.
Feilo Sylvania is a leading, full-spectrum provider of professional and architectural lighting solutions. Built on over a century of expertise in lamps and luminaires, Feilo Sylvania supplies internationally state-of-the art products and systems to the public, commercial and private sectors. Feilo Sylvania strives to deliver the finest products, service and consulting possible. All over the world, people rely on group business divisions: Concord, Lumiance and Sylvania, for top quality, energy-efficient solutions to suit their individual lighting needs.