Cembrit - The Case Study King
We have worked with Cembrit for over 7 years and in this time have helped position the company as a leading manufacturer of roofing and cladding products.
We run a very transparent PR campaign for this client, with the focus being primarily on case studies. Over the last 7 years, we have completed a remarkable 118 case studies, resulting in an average of 137 case study clippings a year, which would total around 959 over the 7 years!
Case studies can be a difficult PR task as it requires the team to acquire information from roofing and cladding contractors who are usually on site and busy. However, this is not a problem for the team at Wildwood, who continue building relationships with these contractors to make getting this information and organising photoshoots on site, much easier.
Ged Ferris, Marketing Manager at Cembrit comments: “I appointed Wildwood PR as I was impressed by its reporting mechanism, contacts at relevant press and ability to get items placed. The company continues to reach our target markets and the team responsive and easy to deal with. Wildwood PR has been a key component in my strategy of raising Cembrit’s profile and communicating our position as experts in our fields of activity. This has contributed to us outperforming our markets. If I were to describe the team and service in four words, I would say ‘Just what Cembrit needed.’ Wildwood PR truly understands that PR is a science as well as an art.”