Bring Your Campaign to Life
Wildwood PR presented a seminar, entitled ‘Bring your campaign to life' at the Gatwick Diamond Business Members meeting
Last month, Wildwood PR presented a seminar, entitled ‘Bring your campaign to life – How video can inform, inspire and engage’ to a range of local businesses at the Gatwick Diamond Business Members meeting as part of its Educational Seminar Program. Presenting alongside Horsham-based video production company, Take One Productions, the two companies provided attendees with an insight into the importance of video in a PR campaign.
“The session was a great way for us to collaborate with Take One Productions and share our collective knowledge to hopefully benefit other businesses who are considering using video in their marketing campaigns,” explains Jenny Parker, Account Director at Wildwood PR.
With YouTube now owned by Google, more than 1 billion unique YouTube visitors each month, and 300 hours of video uploaded onto YouTube every minute, video is fast becoming one of the most powerful marketing tools helping brands talk directly to customers.
During the session, Jenny Parker and Shereen Russell from Wildwood PR discussed why businesses should be incorporating video into their marketing and PR plans, how video works as part of a wider campaign and how it is fast becoming one of the most effective communication tools at a brand’s disposal.
The seminar session explored the benefits of using video to communicate with target audiences – from creating shareable content for your social media channels, to improving your SEO and delivering your PR messages.
Having delivered a number of videos for its clients, Wildwood PR was able to share case studies examples to demonstrate how engaging video content can transform the impact of your campaign. A recent example of Wildwood’s work is a video that was completed for a lighting brand that had a big announcement to make at a trade show in Frankfurt. This video is a great example of how a brand can create a good upbeat news story through the power of video. Click here to watch
The seminar was well received, with the audience engaging with the presenters in a Q&A, as well as after the presentation in the networking sessions.
Sally Brown, Membership Co-ordinator at Gatwick Diamond Business commented: “There was a really good turnout and I received a great deal of very positive feedback from the presentation. Many attendees commented on how professional and well-rehearsed the whole delivery was.”
Wildwood PR is a member of Gatwick Diamond Business. The financially and politically-independent body represents, supports and empowers local businesses. To help local businesses grow, Gatwick Diamond Business arranges regular networking events and promotion opportunities.
To find out more about the video production services that Wildwood PR offers, call 01293 851115 or email firstname.lastname@example.org